English / Japanese
Ever since its establishment in 1998, United Design, Inc. has been engaged in design consulting and design production work from a wide range of perspectives with a focus on architectural planning, urban and regional planning, landscape design, interior design, graphic design and branding.

In our work, we take great care to maintain “anonymity” and also to ensure that our designs are in keeping with the overall “context” of each project.
We consider good design as something that does not prioritize the artist’s individuality, but that it should gently blend into the city, the local area, the environment, and into life itself, and we also believe that good design should cultivate a beautiful taste as time goes by.

There are two methods of accomplishing this.

The first method is to propose “Human Culture and Design ®” that treats cultural anthropological aspects from the standpoint of design rather than learning, to explore the context from the fieldwork stage, and to consider and study design. The other method is to connect design with how society, corporations and organizations (our clients) should be, which leads to diversified forms of design creation and branding construction regardless of the field.

The designs that United Design is aiming at are designs that are fully integrated with the environment and that become more beautiful in keeping with the flow of time and things.

Research Objects

In order to grasp “cultural anthropology” as “design” rather than as an academic subject, United Design established a laboratory in 2016 and created a slew of design categories. Nature, regional culture and design; ethnicity, customs and design; and human activities (life) and design: By means of fieldwork, from the context of such disparate things as the environment, customs, manners, geography, history, activities, etc., we are unraveling the concept of “design that is not designed.”


Research Categories

Anonymity • Commonality • The Sacred, the Secular and the Profane in Design • Context • Analogy • Heterogeneous Continuity • Contemporariness and Form • Emotion and Landscape • Things that Are Nostalgic and Things that Aren’t • Ethnicity • Interpretation of Beauty • Onomatopoeia and Design • Humanity and Design, etc.


Research Results

Both in the capacity of a laboratory and as United Design, we approach and output the sources we extract from our research results in a variety of ways.




Works

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Business Contents

Grand design (national projects, urban planning, sporting events, etc.)
Regional planning/urban planning/design guidelines (from design guideline creation to basic planning and implementation)
Architectural planning/interior planning (for companies, groups, organizations, hotels, commercial facilities, educational institutions, medical institutions, etc.)
Graphic design (for print media, advertising, promotion, packaging, signage planning, etc.)
Branding (for companies, groups, organizations, commercial facilities, regional planning, etc.)
Web direction
Shooting and video production direction (still photography, promotional images, etc.)
Design surveys in Japan and overseas
Collaboration with partners in various specialized areas


Business Contents

Grand design
(national projects, urban planning, sporting events, etc.)

Regional planning/urban planning/design guidelines
(from design guideline creation to basic planning and implementation)

Architectural planning/interior planning
(for companies, groups, organizations, hotels, commercial facilities, educational institutions, medical institutions, etc.)

Graphic design
(for print media, advertising, promotion, packaging, signage planning, etc.)

Branding
(for companies, groups, organizations, commercial facilities, regional planning, etc.)

Web direction

Shooting and video production direction
(still photography, promotional images, etc.)

Design surveys in Japan and overseas

Collaboration with partners in various specialized areas

UNITED DESIGN, INC.

Creative Director
Kei Sugiyama

302 18 Sky 3-55-7 Sendagaya Shibuya-ku
Tokyo 151-0051 Japan

PHONE: +81-3-6447-1884 FAX: +81-3-6447-1886
E-MAIL.info@united-design.co.jp